Shopping online has become extremely popular over the last few years. To hold on to their shoppers, brick and mortar retailers have to bring more in to the store and retailers need take advantage of technology–not fight it. Training their associates to be well informed, and bringing customers in by offering free site-to-store shipping are a great way to start this process.

Read the full article here:
Retail In Crisis: These Are The Changes Brick-And-Mortar Stores Must Make – Forbes

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