Have you optimized your APIs to deliver an excellent mobile experience for your customers?  Retailers need to take advantage of their ability to turn this technology into opportunities to deliver relevant offers to their customers. APIs are used to introduce you to your customers through interesting apps and other methods of communications like real-time social messaging and push notifications. As the face of retail changes through omni-channel marketing, customers are demanding more from companies to offer exclusive specials and better user experiences.

 

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