Tia Fisher follows up last week’s post on social media customer service, putting together several case studies of the highest rated consumer brands. She reviews how each brand has their Facebook and Twitter pages set up and whether they include critical information such as available hours and contact channels. Lauding Best Buy, Tesco, Marks & Spencer, and Boots, she emphasizes that at the end of the day, it’s about connecting with the customer.

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Retail Social Customer Service | Social Media Today

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