In a recent survey of large retail merchants, 56% of respondents said that apps are not a key component of their mobile strategies. Why wouldn’t retailers want or need to invest in mobile apps? They may prove more wasteful than valuable. Many retailers are finding out that no matter what they do, they cannot push their consumers into using mobile web or mobile apps to purchase their products. Apps can cost a lot of money and don’t often provide a big bang for the buck.

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