Retailers have been facing a major challenge with the recent trend of showrooming. This occurs when consumers go to brick and mortar stores to learn more about products, but actually make the purchase online. Retailers are now trying to buck this trend by negotiating with consumers and letting them know that there is some wiggle room with prices.
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Retailers Tell ‘Showroomers’: Let’s Talk, There’s Room to Negotiate on Price – DailyFinance