In order to compete with eCommerce giants, traditional retailers need to leverage every advantage they’ve got and turn their stores into great strategic assets. With Fusion’s ShoppingCart each physical, brick-and-mortar store you have becomes, in essence, a miniature fulfillment center all its own!
Today’s consumers have grown accustomed to greater and greater choice in how they shop. Whether it’s by physically going to a store to browse and make a purchase in person or by purchasing from the comfort of their homes, customers want the freedom to buy on their own terms.
Incorporating Fusion’s ShoppingCart as part of your omni-channel strategy allows you to meet this demand and appeal to different kinds of shoppers without alienating anyone. Ultimately, this would allow you to capture and retain more sales!