In order to compete with eCommerce giants, traditional retailers need to leverage every advantage they’ve got and turn their stores into great strategic assets. With Fusion’s ShoppingCart each physical, brick-and-mortar store you have becomes, in essence, a miniature fulfillment center all its own!
Today’s consumers have grown accustomed to greater and greater choice in how they shop. Whether it’s by physically going to a store to browse and make a purchase in person or by purchasing from the comfort of their homes, customers want the freedom to buy on their own terms.
Incorporating Fusion’s ShoppingCart as part of your omnichannel strategy allows you to meet this demand and appeal to different kinds of shoppers without alienating anyone. Ultimately, this would allow you to capture and retain more sales!