Some retailers, particularly those that operate on low margins, may believe that loyalty or rewards programs are not cost-effective. Their concerns include the expense of offering rewards and the belief that customers use so many rewards programs that these programs don’t actually create loyal customers. This article walks through common myths about loyalty programs and debunks them, making a case for leveraging loyalty programs to bring in and retain consumers.

Read the full article here:
Six Myths About Customer Loyalty Programs – Forbes

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