Many businesses still offer loyalty cards to customers to encourage repeat purchases. Likewise customers still cling to the loyalty card premise, and keep these cards in their possession. This article gives businesses tips they can use to improve the theory behind their loyalty programs. For example, adding social media into the mix is one of the the strategies many businesses are using to cash in on the free audience base.

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Still Using Loyalty Cards? 3 Ways to Update your Customer Loyalty Program
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