Plenty of women between 20 and 44 years old are not mothers, but they aren’t being marketed to like mothers are. Instead, many retailers ignore that demographic altogether. This is a mistake as women in that demographic are highly influential, educated, and spend significant amounts. Many companies need to rethink their marketing strategies. Read on to find out more.

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Study Shows Ignoring Non-Moms Costing Retailers | Retail Dive

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