Profit margins are the bottom line of a business — if you don’t make money, your business is done for. It would make sense, therefore, to always want to increase your profit margins, but beware of some myths and bad advice about increasing your revenue. For example, reducing costs is commonly cited as a way to increase revenue, but reducing costs can also lead to poorer quality products or services. Find out more here!

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The 5 Myths of Mastering Profit Margins | Entrepreneur.com

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