Just when you think you’ve landed a sale, the customer abandons their cart online. Why? It could be because they were just browsing, but it could also be because they have found a better deal on the same item or because the overall price was too high for them. There are many factors as to why people change their minds in the middle of a transaction, and this article shows you just what they are.
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Nine case studies and infographics on cart abandonment and email retargeting | Econsultancy