Klout is one of the well known companies among facebookers, twitters and linkedin users. Klout provides social media analytics to measure an individual’s influence on his/her social network. It measures the size of person’s network, content created, number of likes their posts have on facebook, and number of twitter followers they have. Klout score ranges from 1- 100. The higher the score, the higher the person’s influence in the social network. Recently, klout made some changes to their model. Now Klout can keep track of a persons influence through a variety of social networks including Wikipedia. The signals are increased to 400. Also, they have increased the data points they examine, from 1 billion to 12 billion. These changes will help the social media users recognize themselves to a greater extent.
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