Great article on the increasing popularity of show-rooming and how smart phones have caused this to mushroom. The author does a great job in discussing the need for retailers to identify if this trend impacts them, and the steps that need to be taken to ensure that their retail store has the highest conversion rate possible.

Bottom line, you have to hook the consumer while they’re in your store, and this article does a great job of highlighting those strategies.

http://www.mobilecommercedaily.com/2012/05/15/4-ways-retailers-can-fight-showrooming

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